Braman Motorcars Executive Management

Click on one of the people below to find out more information.

  • Vince Cerone
    Chief Operating Officer

    Welcome to Braman Motorcars, where you'll find a
    friendly and knowledgeable staff ready to help you
    discover the latest offerings from Bentley, BMW,
    MINI, Porsche, Rolls-Royce, as well as the highest
    quality luxury pre-owned vehicles found anywhere. 

    Today, I invite you to enjoy the results of our unrelenting
    focus on delivering outstanding customer experiences and discover why Braman is a name you can trust.

  • Raj Alexander
    Director of Sales

    WHERE you buy is just as important as WHAT you buy.

    For an award-winning ownership experience combined with an outstanding selection of New and Pre-Owned BMW/MINI CARS and SUVs, Braman Motorcars, located in West Palm Beach & Braman BMW Jupiter, is your perfect choice. We've been honored as a CENTER OF EXCELLENCE in 2012 as well as being ranked #2 dealer in the Ward's Dealer 500 - Top New & Used dealer in the US.

    Why? Because we deliver on our promise by providing the kind of commitment to excellence you deserve. Our Sales department is staffed with specially-trained sales associates and product genius' to help showcase the latest technology offerings from BMW/MINI and help you select the RIGHT car for you. Relax in a spacious client lounge featuring complimentary Wi-Fi, so you may surf the Internet or watch the latest news/entertainment on our Flat screen TVs while you wait. Treat yourself at our in-house cafe and enjoy beverages of your choice while your vehicle is prepared for your personalized delivery.

    Our Service department is staffed with Certified Master technicians using the state of the art technology and is available to you 24/7 via our one of a kind Smart Phone App available for free download to your Apple/Android device. We also provide complimentary loaner cars and car washes with every service. These are just a few of the details that will make your dealership experience every bit as satisfying as the vehicles we sell.

    For over 30 Years our commitment to excellence has earned the trust of customers in and around South Florida, I invite you to visit our dealerships and experience the Braman difference.

    For a more personalized experience feel free to contact Raj Alexander to discuss your next automotive purchase

    Direct Line: (561)242-3102


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  • Chris Huffman
    Service Director

    The latest equipment and technology to properly maintain your car.

    The Goal of our service departments is to provide our customers with the best luxury automotive experience anywhere. Our professional service teams are here to provide you with the personal luxury service you would expect from a world class dealership, with each brand having a dedicated team to focus on your individual needs.

    Our shops boast the latest equipment and technology to properly maintain and repair you vehicle to the highest possible standards. Our computer systems are sate of the art and our technicians are all factory trained and certified. All repairs are backed with a factory warranty. You can expect we will fix your car right the first time and keep you informed along the way.

    When you have purchased a vehicle from Braman Motorcars, you can be assured that for any repairs exceeding two hours, alternative transportation will be available to you whether it is a shuttle ride or a loaner car.

    All service and parts departments are open six days a week for your convenience. Our delivery of exceptional customer service will keep you coming back time and time again knowing that Braman With Master Certified/ Factory Trained Technicians and Multiple Service Facilities, It's no wonder our customers never visit the competition.

  • Jim Bristow
    Director of Finance

    Providing products that compliment the quality of our automobiles.

    When contemplating the purchase or lease of a new or preowned luxury automobile, one factor to consider are the quality options available to you from Braman Motorcars. We provide a multitude of products from our manufacturer's financing arms, conventional and specialty tier banks and other sources to properly match your needs with the most appropriate financial source.

    Additionally, many products are available to enhance your investment through extended warranties, maintenance and service contracts as well as those to provide you peace of mind through theft recovery systems, tire and wheel protection, dent removal, lost key replacement and lease protection.

    We have assembled the most dynamic team of professionals in-ouse at our dealerships to give you relevant information and guidance through the entire purchase and finance process. We have also installed loan calculators throughout our website inventory for your convenience. To further assist you in on-line answers to your questions, go to our Finance FAQ center by  clicking here.

    We look forward to being of service to you.

  • Pat Foley
    Parts Director

    Our investment in parts inventory assures rapid service and minimum down time.

    The Goal of our parts departments is to provide our customer with the best luxury automotive experience anywhere.

    Our professional parts teams are here to provide you with the personal luxury service you would expect from a world class dealership, with each brand having a dedicated team to focus on your individual needs.

    Our service is supported by a growing investment in parts inventory to insure rapid service and minimum down-time for less common repairs. Many of our customers choose to personalize and accent their vehicles with various accessories and merchandise. Braman has knowledgeable personnel to assist you with decisions regarding performance, convenience, life-style and comfort related accessories. Be sure to visit our Boutiques at each location.

    All parts departments are open six days a week for your convenience. Our delivery of exceptional customer service will keep you coming back time and time again knowing that Braman Motorcars will take care of all your automotive needs.

  • Evan Bernstein
    Senior Controller

  • Pamela Levine
    Human Resources Manager


    Our goal at Braman Motorcars is to

    provide our customers with the best

    luxury automotive experience

    anywhere, anytime


    We believe that people and our

    relationships with them, are essential to

    our continued success!



    Year after Year, Braman Motorcars and

    its associates will be regarded as the Best in the Industry


    Our reputation for Exceptional

    Customer Treatment will have

    customers coming back time and time again.



    Human Resources Service Values


    Human Resources works to encompass the following values, to ensure it maintains Braman Motorcars Vision and Mission statements referenced above:


    • Highest standards of personal integrity and trustworthiness
    • Consistent application of policy and procedure
    • Respect for ALL
    • Participation, collaboration, and effective teamwork
    • Initiative, accountability, and responsibility
    • Honest and sensitive communication
    • Learning, growth, and development
    • Personal and organizational wellness and balance


    The Human Resources Service is committed to helping develop Braman Motorcars as an "employer of choice" which attracts, rewards, and retains high caliber associates who are engaged and enabled to help shape and achieve its goals.

  • Ray Hellawell
    Director of Wholesale Vehicle Operations

    Getting the best values for your trade asset

    For us as a dealership to earn your trust as a client, it is extremely important to have a mechanism to market preowned cars efficiently. That way, we can give you the highest trade-in value for your asset.

    In today's automotive market, values change rapidly. So we have developed a team and a system that most accurately provides an appraisal - free of charge, the ability to execute a trade-in or outright purchase for your car and the mechanism to place your car at the most appropriate resale source. This is what guarantees highest dollar value to you. With a combined 100 years of experience assembled in my team, there is no better source to protect your investment.

    So when you decide to purchase another automobile, rest assured that we have the ability to provide the best of service to you and give you the highest market value around. And most importantly, whether your purchase a car from Braman Motorcars or not, we are always there to answer questions and provide information. We look forward to earning your business.

  • Danny Bayard
    Business Development Manager


    Getting the right information to you fast and producing great special events for our clients.

    Our Business Development Center (BDC) is designed to enhance customer service before and during your ownership experience. 
    The BDC manages advertising, marketing, all Braman websites, Social Media, Internet sales requests, the call center and our customer databases to provide efficient dissemination of information and to direct our customers to the correct sources for your satisfaction, which is our highest priority.

    The BDC also continues contact with our clients through our popular E-News so everyone is informed of our spectacular events. Many times per year, special events - from on the race track to on the fashion runway to new model launch shows at the dealership and much more lifestyle events make ownership of a Braman automobile special and an exclusive experience like no other.

    For more information on the Braman experience, please click the following link.